Call tracking
Published: 04.08.2022
Call tracking measures the effect of your advertising, so you know the expences of lead generation - read about call tracking and get known the service prices.
What is call tracking?
Call tracking is a tool to track where your phone calls come from. It can be used to measure the effect of online advertising arrangenemts, such as website ads, Google Ads, search engine optimization (SEO) or Facebook. However, call tracking can also be used for offline marketing and traditional media such as radio, TV, newspapers, etc.
Call tracking gives you optimal opportunities to achieve the right return on your investments in marketing.
How does call tracking work?
With call tracking, a so-called tracking telephone number is displayed on the media you want to track. When your customers call via the tracking number, call is forwarded to your own telephone number. Together with forwarded call, a short message is played that tells you which media the inquiry is coming from.
Measure the effect of your advertising
With call tracking, you can to measure the effect, or see the luck of effect, of your advertising. Thereby you can optimize marketing so that you only spend advertising dollars on what works and brings only relevant customers. And you can save money on top of that!
Unique track numbers & voice over
When we set up call tracking for you, we use unique target numbers that look like ordinary phone numbers for your customers. If you have several telephone numbers or several departments, we can measure them also.
The voice over function is a message that is briefly played when the phone call is transferred to you. It ensures that you will never be in doubt where the inquiry is coming from.
Setting a call tracking from agency
We have extensive experience with call tracker software. By using Callgear.com as a call tracking agency, you are guaranteed a professional setup with following options:
- Unique tracking numbers
- Call tracking both online and offline
- Voice over
- Ongoing reporting
- Personal follow-up
Analysis, reporting & optimization
We continuously report the results and use clear reports, so you can keep track of:
- Number of inquiries
- Where the customers come from
- How they contact you
If we have arranged an agreement about Google Ads, search engine optimization (SEO) or Facebook advertising, we also can tell you the inquiries cost. If you want advice on how to take advantage of the opportunities with the results of call tracking, we will be happy to help you with that.
